In 1936 the town of Beaufort prepared for a Back to Beaufort Centenary Homecoming. It was the centenary of explorer Major Thomas Mitchell‘s expedition passing through the district, although the township itself was somewhat younger, built after the discovery of gold at nearby Yam Holes Creek in 1854.
Homecoming events came into fashion in Australia at the end of the First World War. By then many towns were old enough that their residents could look back to pioneer days and celebrate how far they had come, but were still young enough that original settlers or their children could attend the festivities.
Despite their retrospective nature, “back to” gatherings were considered innovative and progressive. They could raise a town’s profile, boost the local economy and draw former residents back “from every state in the Commonwealth”, as the Geelong Advertiser put it. Victorian towns embraced the trend with great enthusiasm.
Andy Duncan was a member of the Back to Beaufort committee, and instrumental in organising the event. As honorary secretary he wrote to former residents, inviting them to return for the Christmas weekend. He was in touch with the Beaufort-in-Melbourne Club about arrangements for their 91 members to join the celebrations.
Andy also managed the homecoming budget, which included seeing what might be donated or discounted. It kept him busy:
liaising with the Railways Department on sharing the costs of promotional posters for display in metropolitan and Beaufort district stations;
developing an advertising plan and keeping tabs on revenue generated from advertising in the souvenir booklet;
negotiating truck rental to transport visitors to the picnic ground at Mount Cole;
borrowing flags and decorations from Melbourne using his Returned Soldiers and Sailors Imperial League connections, then seeking council approval to decorate the town.
A letter was read from the Ripon Shire Council, stating that they had no objection to flags and welcome home signs being hung across the main street, but would not allow any sign to be placed on the band rotunda
Riponshire Advocate 5 December 1936
At the start of December preparations gathered momentum. Andy’s wife Jane joined the committee. She helped arrange a social for Christmas night, and hem the welcome signs Andy had organised for each end of town, the main street and the railway station.
Sources
’Beaufort’, Victorian Places, 2015. [ONLINE] Available at: www.victorianplaces.com.au/beaufort [Accessed 17 July 2016].
Riponshire Advocate (Beaufort, Vic.: 1874 – 1994) 5 December 1936. State Library of Victoria
Riponshire Advocate (Beaufort, Vic.: 1874 – 1994) 12 December 1936. State Library of Victoria
Riponshire Advocate (Beaufort, Vic.: 1874 – 1994) 19 December 1936. State Library of Victoria
Riponshire Advocate (Beaufort, Vic.: 1874 – 1994) 26 December 1936. State Library of Victoria
Riponshire Advocate (Beaufort, Vic.: 1874 – 1994) 9 January 1937. State Library of Victoria
1917 ‘”Ballarat Homecoming.”‘, The Brisbane Courier (Qld. : 1864 – 1933), 12 March, p. 9. [ONLINE] Available at: http://nla.gov.au/nla.news-article20170897 [Accessed 17 July 2016]
1917 ‘Maldon.’, The Ballarat Courier (Vic. : 1869 – 1878; 1914 – 1918), 9 April, p. 6. (Daily.) [ONLINE] Available at: http://nla.gov.au/nla.news-article74565656 [Accessed 17 July 2016].
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1918 ‘Ararat Home-Coming.’, Ararat Chronicle and Willaura and Lake Bolac Districts Recorder (Vic. : 1914 – 1918), 10 September, p. 2. [ONLINE] Available at: http://nla.gov.au/nla.news-article154295833 [Accessed 17 July 2016].
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1922 ‘Back-to-Geelong.’, Geelong Advertiser (Vic. : 1859 – 1926), 1 April, p. 4. [ONLINE] Available at: http://nla.gov.au/nla.news-article165967544 [Accessed 17 July 2016].
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1923 ‘Back to Hamilton (Vic.)’, Geelong Advertiser (Vic. : 1859 – 1926), 9 February, p. 5. [ONLINE] Available at: http://nla.gov.au/nla.news-article166004466 [Accessed 17 July 2016].
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1927 ‘”Back to Ballarat.”‘, The Argus (Melbourne, Vic. : 1848 – 1957), 5 February, p. 22. [ONLINE] Available at: http://nla.gov.au/nla.news-article3836383 [Accessed 17 July 2016].
1927 ‘”Back to Wangaratta.”‘, The Argus (Melbourne, Vic. : 1848 – 1957), 30 March, p. 19. [ONLINE] Available at: http://nla.gov.au/nla.news-article3846421 [Accessed 17 July 2016].
1927 ‘”Back to Beaufort” Celebrations.’, The Argus (Melbourne, Vic. : 1848 – 1957), 16 April, p. 11. [ONLINE] Available at: http://nla.gov.au/nla.news-article3849478 [Accessed 17 July 2016].
1930 ‘”Back to Warrnambool.”‘, The Argus (Melbourne, Vic. : 1848 – 1957), 11 January, p. 19. [ONLINE] Available at: http://nla.gov.au/nla.news-article4061884 [Accessed 17 July 2016].
1932 ‘Back to Castlemaine.’, The Horsham Times (Vic. : 1882 – 1954), 18 November, p. 4. [ONLINE] Available at: http://nla.gov.au/nla.news-article72614743 [Accessed 17 July 2016].
1932 ‘Back to Ararat.’, The Argus (Melbourne, Vic. : 1848 – 1957), 29 December, p. 11. [ONLINE] Available at: http://nla.gov.au/nla.news-article4516758 [Accessed 17 July 2016].
1935 ‘”Homecoming” at Talbot’, The Argus (Melbourne, Vic. : 1848 – 1957), 23 April, p. 4. [ONLINE] Available at: http://nla.gov.au/nla.news-article12231898 [Accessed 17 July 2016].
1936 ‘Back to Beaufort’, The Argus (Melbourne, Vic. : 1848 – 1957), 20 October, p. 10. [ONLINE] Available at: http://nla.gov.au/nla.news-article11927205 [Accessed 17 July 2016].
1936 ‘Beaufort’s Centenary Homecoming.’, Portland Guardian (Vic. : 1876 – 1953), 22 October, p. 2. (Evening.) [ONLINE] Available at: http://nla.gov.au/nla.news-article64274059 [Accessed 17 July 2016].
1937 ‘”Back to Orbost”‘, The Argus (Melbourne, Vic. : 1848 – 1957), 27 February, p. 20. [ONLINE] Available at: http://nla.gov.au/nla.news-article11974087 [Accessed 17 July 2016].
1937 ‘Back to Bendigo.’, The Age (Melbourne, Vic. : 1854 – 1954), 24 February, p. 9. [ONLINE] Available at: http://nla.gov.au/nla.news-article206192339 [Accessed 17 July 2016].
Featured image: Beaufort railway station 2015. From the author’s collection. Copyright Andrew Palmer.
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